11 Different Types of Digital Marketing, its Strategies, Tips and Benefits
Digital marketing, which is online marketing, is a platform where the products, services, and brands of any association are marketed through digital methods such as digital channels and technologies. The actual purpose of the marketing field is to build up trust with users.
If somebody wants to start any kind of occupation, whether it is a small business, national or international set‐up, large company, or business, this will help in strengthening the foundation of your operation.
Ultimately, the digital platform helps to build relationships with consumers or clients and to influence them.
By getting the needed information it becomes easy to set a good marketing plan to make the business well grown.
This is a write‐up to scale up businesses if you are learning to create a digital ecosystem in marketing or branding to get the results in your favor.
Types in digital marketing :
1. SEO(Search engine optimization) :
Search engine optimization is formed by two words─ Search Engine and optimization. A search engine is a software system designed to search for information on the World Wide Web and second optimization is the action of making the best or most effective use of a situation or resources. On the whole, SEO is a process of making websites or web pages better for search engines.
SEO helps users find their way through search engines with keyword research. It increases for algorithms that change frequently.
In the crowded industry search engines such as Google, Bing, and Yahoo are increasingly being used to collect information, products, and services.
So this technique is used to optimize a website’s visibility and ranking on search engine results pages(SERPs) behind a search query to get relevant results(non‐paid).
Some effective key steps of the SEO process that can help in business growth through websites :
1. Keyword research
2. On‐page SEO
3. Technical SEO
4. Content quality
5. Link building
6. User experiment
7. Analytics and monitoring
By creating a company’s own website, and the type of products or brands it offers, it will be easy to execute marketing in business and interact with audiences. SEO will assist your website to rank higher on search engines and increase organic search traffic.
2. Social media marketing :
Social media marketing(SMM) is an everlasting internet marketing platform for promoting products or services and connecting with customers because all audiences are highly active on social media apps including Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Its goal is to increase sales, raise brand awareness, and boost SEO with the different mediums and channels to implement social media marketing campaigns. There are many ways a social media marketer can make money.
Now that everything is available online, it is necessary to promote some strategies to improve social media marketing, these are :
1. Create content that is informative and engaging to the audience.
2. Schedule posts and maintain consistency and timing using various social media management tools.
3. Engage and collaborate with influencers to get more followers on business pages.
4. Conduct analytical tools to track social media campaign performance.
5. Utilize social media paid campaigns and own website to promote.
6. Stay updated with the latest trends.
3. Content marketing :
Creating a niche of brands as per the audience’s needs and promoting it appropriately through various articles, blogs, posts, podcasts, videos, and e-books with consistency on social media platforms and websites is content marketing.
It’s a marketing strategy in the digital mode that works to develop brand/product authority. Creating valuable and relevant content establishes the best way of marketing to influence consumers.
Through this, you first nurture and educate the audience, provide knowledge, and then market the product and service. Content marketing is a way that increases trust the most, online visiting. It’s a very cost-effective method to connect with influencers, it costs 62% less than traditional marketing.
A content marketer/brand journalist needs to strategize a good marketing plan.
4. PPC(Pay per click) :
Pay per click is also known as PPC, cost per click, or sponsored search results. It’s an internet advertising model that advertisers use to drive traffic on websites, the advertiser pays a fee to the publisher when the online ads are clicked(viewers visit the ads) that are exhibited on search engine results pages.
In pay-per-click advertising, businesses that run ads are only charged when a user clicks on their ad. Organizing campaigns and groups makes it easier to achieve a broader reach for individual goals across multiple platforms.
For example, an advertiser places an ad on any webpage platform to increase the popularity of his brand. After that, when a viewer enters keywords relevant to his brand on the search engine, the SERP displays ads of that brand and when someone clicks on that ad, the advertiser has to pay the host.
5. Email marketing :
Email marketing is an effective marketing strategy for building trust, generating sales, and engaging experience in professionalism, a standard process to promote products by sending commercial emails to hundreds of prospects. Former stats show that email marketing is dead in 2020, but it’s a myth and it’s dead only for those who do spamming.
It’s a valuable source for staying updated, easy to read, and doesn’t require a big budget or sometimes even free at all.
The process involves first setting targeted goals and then choosing email marketing platforms like MailChimp, Constant Contact, and HubSpot to manage the campaigns. Then design emails using templates, adding valuable content, and finally set up automation and personalizing the emails.
This kind of digital marketing has some more obvious benefits also ：
֍ Boost website traffic, sales, and communication
֍ Measurable results
֍ Build credibility or relationships
֍ High ROI
֍ Save time and easy sharing
֍ Scalable
֍ Integrates with different marketing channels
6. Affiliate marketing :
In this process, affiliates earn commissions by promoting people’s or any company’s products/services from one party to another. Now it is important to know how this process works.
In this digital marketing, the merchant promotes to sell his product through affiliates and the consumer purchases the product by the ads or links of those affiliates’ websites or another online platform, after that the product is sold, and the affiliate receives a commission. The affiliate network acts as a mediator between these forms.
This kind of marketing strategy is a great opportunity to make money through commission and a secondary source of income, it holds some more advantages. These are ：
֍ It’s a cost-effective and profitable process
֍ It increases driving traffic or sales
֍ Affiliate marketing is easy to start and manageable
֍ It is a performance based advertising
֍ Don’t need expertise or customer support
֍ It increases competitive advantage
7. Instant message marketing :
Instant messaging in digital marketing is basically used for some messaging apps to communicate in real-time with an exchange of messages between two or more individuals or groups with different modes such as text, audio, video, or even live communication.
It’s an on-screen set of direct interactions with people over a network such as the Internet using online platforms like WhatsApp, Facebook Messenger, hangout, skype, WeChat, and others for promoting services to consumers.
However, these apps are also modified into paid versions for marketing purposes, which benefits the business and usually active viewers are found on these apps.
8. Influence marketing :
If a person wants to promote his product or tool, then the strategy to run an influence marketing campaign by contacting different influencers according to his niche is called influence marketing. It’s not just limited to celebrities, many brands are giving opportunities to micro-influencers in the 21st century.
An influencer’s psychology does not involve selling products, they basically just recommend products and these influencers increase the reach of the organizer's products through social media marketing platforms such as Instagram, YouTube, Telegram, etc.
This marketing method is helpful in product launches, brand awareness, crisis management, and community building and is suitable for all kinds of businesses. This process involves knowing the audience’s characteristics and finding their demographics according to the product.
9. Mobile marketing :
It is called a multi-channel online marketing strategy in which people are engaged through mobile devices like smartphones, and tablets, and products are promoted by advertising through emails, SMS, MMS, push notifications, QR codes, social media, and various other mediums.
In 2024, every single person will be affected by mobile marketing and using it. Different mobile technologies seamlessly connect users to services through wireless network advantage.
The most common areas that utilize mobile marketingー are retail, E-commerce, hospitality, finance, healthcare, automotive, etc.
A good marketing campaign by targeting an audience drives more referrals, increases reach to consumers. This online scenario saves time, builds consistency, and gives a lot of benefits to the business.
10. Video and audio marketing :
Video marketing is a great way to educate customers about products, brands, and services and promote a business using video content. Its purpose is to make the video reach those people who need videos and businesses relevant to their keywords.
90% of people find it easier to buy a product after watching a video. Video marketing increases engagement, SEO, and brand awareness. It is available on different platforms like YouTube, social media, websites, and email in different forms of video contentー promotional videos, explainer videos, tutorials, testimonials, brand stories, etc.
Audio marketing, on the other hand, is a digital tool that refers to advertising tasks in the output of audio content. Audio advertising is an effective marketing method to reach a large audience at a personal level and holds service promotion benefits through different modes like podcasts, audio branding, in-store audio, voice search, radio advertising, ads, Alexa skills, etc.
11. Website marketing :
Website marketing is a subset in the digital market, it involves the optimization and use of websites and relates to promoting websites, attracting and converting visitors into clients or customers, increasing visibility, site traffic and designs, and improving the user’s experience.
Now let us further know-how website marketing works, it includes certain activities that improve the performance of websites ：
֍ Search engine optimization
֍ Content creation and management
֍ Conversion rate optimization(CRO)
֍ Pay-per-click advertising
֍ Landing pages
֍ Email marketing
֍ Social media integration
֍ Analytics and monitoring
Its strategies also include website design, regular updates, and improvements to generate sales/leads and business growth.
Tips for creating a strategy in digital marketing :
Everyone should make a better strategy plan before starting digital marketing. There are several things to keep in mind before entering the digital market which includes planning, research, and constant measurement.
1. Define your goals and objectives：
To create and execute an effective marketing environment, it’s important to first set well-defined, measurable goals around brand awareness, lead generation, and sales and align them with business objectives, identifying key performance indicators(KPIs) and their adjustments.
2. Identify your audience：
Building an understanding of the audience is needed to establish personalized campaigns, effective communication, and optimize marketing channels.
A detailed customer persona by knowing their demographic, geographic, and behavioral information after a lot of research helps in interacting with them.
3. Conduct market research and analysis：
Market research helps to identify current trends and market demands including data visualizations or insights before choosing channels.
Conduct primary research gathering quantitative data by conducting surveys or experiments, secondary data makes market and competitor analysis, audience insights, performance measurement, etc.
4. Channel selection and management：
Evaluate channels to grow business online through platforms like social media (Facebook, Instagram, LinkedIn), email marketing, mobile marketing, SEO and SEM, schedule posts and campaigns using analytics tools, SEO tools, and manage budget spending based on channel performance.
5. Build your online presence：
Build online presence using paid advertising on cost-effective marketing platforms, collaborating with influencers, and participating in online communities for consistent promotion which increases visibility, credibility, and trust, leading to higher conversations and sales.
6. Customer engagement and personalization：
Engaging with customers strengthens the basic foundation of any business. Both drive great business outcomes including retention increase, brand awareness, relevance improvement, and market spending optimization.
Develop social media interaction, loyalty campaigns customer feedback personalized email marketing, product recommendations, and advertising to establish better connections.
7. Develop remarketing campaigns：
Design compelling ads, choose remarketing platforms including Google ads, Facebook ads, and LinkedIn ads, and then launch campaigns for users to make a purchase.
Typically marketing campaigns facilitate targeted advertising, customized messaging, brand recall, overall boost conversions and ROI, and re-engage with potential consumers.
8. Flash sales and promotions：
These tools are utilized to create urgency, and scarcity and drive quick sales. In the digital market, flash sales serve to clear seasonal inventory and boost traffic on websites. Try to implement limited-time offers, exclusive deals, and executions to increase traffic and attract new customers.
9. Stay updated with trends and technologies：
Staying up to date provides a competitive advantage, and improves efficiency, targeting, and personalization. These tactics are necessary to maintain developments in the dynamic digital marketing landscape.
Follow industrial blogs, sign up for newsletters, join online communities, attend webinars and conferences, and make the maximum use of social media and Google alerts to stay informed of the latest trends.
10. Experiment and innovation：
Create personalization and automation with new platforms or channels to drive effective marketing outcomes in businesses with an experimentation strategy. And innovate with augmented reality(AR) and virtual reality(VR), artificial intelligence(AI), and blockchain technology or add more tools for increasing marketing effectiveness.
A great advertising method is the basic foundation of any business promotion. It would be beneficial to build curiosity in the customers about any service or brand of company through advertising, curiosity should be given priority because curiosity attracts the customer towards the product.
Set a good marketing plan to align with business goals and achieve effective results with the right marketing tools.
Benefits：
Various aspects of global digital marketing technology offer numerous advantages for all kinds of businesses compared to traditional marketing that helps them expand their reach and achieve marketing goals. Here are the powerful tools：
1. Cost-effective： It often leads to lower operational costs through social media, email, and content marketing than traditional marketing like TV, radio, and print advertising.
2. Global reach： It allows national or international businesses to make a global appearance by breaking geographical barriers and offering striking opportunities for their growth.
3. Flexibility and adaptability： Digital marketing for marketers enhances rapid response to market trends, efficient use of technologies, and cross-channel integration.
4. Interactivity： Interactivity fosters deeper connections with consumers to help in branding at crowded marketplaces. Businesses can communicate with their audience, and gather valuable data with social media platforms and other channels.
5. Real-time marketing(RTM)： Online marketing methods and platforms allow businesses for real-time interaction with the audience to respond to customer actions, feedback, inquiries, trends, or events.
6. Increased brand awareness： By utilizing digital techniques in the digital ecosystem everyone can enhance customer trust, and loyalty which leads to increased brand awareness.
7. Measurable results： Digital platform tools have access to data-driven decisions, improved ROI(Return on investment), customer insights, accountability, and more.
8. Access to mobile users： A broader reach of mobile users makes it easier for businesses to promote and sell products through mobile apps and advertising. It supports e-commerce growth and interactive content like videos, and polls.
9. Targeted advertising： Advertising methods generate data insights, and relevance to the consumers like demographics, interests, and behaviors, and deliver messages to the audience at the right time.
10. High(ROI)： In comparison to traditional marketing methods, the digital market offers higher return on investment(ROI), and higher rewards due to differentiation and brand resilience, if performed well.
11. Data-driven decision making： It’s a source for marketers to identify risks and challenges with data analysis and mitigate those risks, helps in improving customer experience, and optimizes ad spending.
12. Competitive advantage： The effectiveness of the competitive strategies along with digital trends and innovations reflect customer expectations on this platform. It helps in increasing market share and sales and enhances profit margins.
https://www.investopedia.com/terms/d/digital-marketing.asp
